Shivamogga / Canara Bank, one of India’s leading public sector banks, successfully conducted a large-scale merchant outreach drive across the Shivamogga Region to promote its BHIM QR and newly launched Sound Box digital payment solutions. The initiative is part of the Bank’s continued efforts to strengthen digital payment adoption and support the Government of India’s vision of a cashless and digitally empowered economy.
The campaign was organized under the guidance of Shri H. K. Gangadhar, General Manager & Circle Office Head, Manipal Circle, and witnessed enthusiastic participation from employees across the region.
Nearly 500 Merchants Reached in a Single Day
As part of the extensive awareness campaign, teams comprising employees from various Canara Bank branches visited nearly 500 merchants in a single day across the Shivamogga Region.
The objective of the outreach programme was to:
- Promote BHIM QR-based digital payment solutions
- Introduce the Bank’s newly launched Sound Box
- Educate merchants about secure and seamless digital transactions
- Encourage greater adoption of cashless payment systems
The campaign enabled bank officials to interact directly with shopkeepers, retailers, and business owners, explaining the benefits of Canara Bank’s digital payment ecosystem and addressing their queries regarding digital transaction solutions.
Strong Merchant Response to Affordable Sound Box
One of the major highlights of the campaign was the overwhelming response received for Canara Bank’s newly launched Sound Box, which has been introduced at an industry-leading price of just ₹49.
The affordable pricing, combined with its ease of installation and user-friendly functionality, generated significant interest among merchants looking for cost-effective digital payment acceptance solutions.
The Sound Box provides instant voice confirmations for successful digital payments, enabling merchants to receive immediate transaction alerts without having to check their mobile devices repeatedly. This enhances convenience while improving customer service during business transactions.
Large Number of Quality Leads Generated
The merchant outreach programme resulted in a substantial number of quality business leads for the installation of both BHIM QR codes and Sound Box devices.
The encouraging response indicates the increasing acceptance of digital payment technologies among small and medium-sized businesses, reflecting India’s rapidly growing digital commerce ecosystem.
The campaign also reinforced merchants’ confidence in adopting secure, reliable, and affordable payment infrastructure supported by a trusted public sector bank.
Strengthening Digital Financial Inclusion
Through initiatives such as this, Canara Bank continues to promote financial inclusion by expanding access to modern digital payment solutions for merchants across urban and semi-urban markets.
The Bank’s digital payment offerings are designed to help businesses:
- Accept cashless payments seamlessly
- Improve transaction efficiency
- Enhance customer convenience
- Reduce dependence on cash
- Promote secure digital transactions
Such initiatives also support the Government’s broader objective of creating an inclusive and technology-driven financial ecosystem.
Leadership Behind the Campaign
The outreach programme was conducted under the overall guidance of Shri H. K. Gangadhar, General Manager & Circle Office Head, Manipal Circle.
The campaign was led on the ground by Shri Sanjeev Kumar, Regional Head, Shivamogga, along with dedicated teams of Canara Bank employees, who actively engaged with merchants throughout the region.
Their coordinated efforts contributed significantly to the success of the campaign and helped strengthen the Bank’s relationship with the local business community.
Supporting India’s Digital Payments Ecosystem
The merchant outreach initiative reflects Canara Bank’s ongoing commitment to building a secure, affordable, and inclusive digital payments ecosystem.
By encouraging the adoption of BHIM QR and Sound Box solutions, the Bank aims to support India’s expanding digital economy while empowering merchants with convenient and cost-effective payment acceptance technologies.
As digital transactions continue to grow across the country, such awareness campaigns play an important role in accelerating the adoption of innovative payment solutions and promoting financial digitization at the grassroots level.
Key Highlights
- Canara Bank’s Shivamogga Region conducted a large-scale merchant outreach drive on July 30, 2026 to promote BHIM QR and the newly launched Sound Box solutions.
- The campaign was organized under the guidance of Shri H. K. Gangadhar, General Manager & Circle Office Head, Manipal Circle.
- Nearly 500 merchants were visited by teams of Canara Bank employees in a single day.
- The Sound Box, launched at an industry-best price of ₹49, received an overwhelming response from the merchant community.
- The initiative generated a large number of quality leads for the installation of BHIM QR and Sound Box devices.
- The campaign was led by Shri Sanjeev Kumar, Regional Head, Shivamogga, along with branch employees across the region.
- The outreach programme reinforces Canara Bank’s commitment to promoting secure, affordable, and inclusive digital payment solutions while strengthening merchant engagement.
Source: Official announcement by Canara Bank regarding the merchant outreach drive conducted by the Shivamogga Region to promote BHIM QR and Sound Box solutions, released on July 30, 2026.
