CUPERTINO, California — Apple Inc. suffered one of its steepest market declines in more than a year on Thursday, with the company’s stock plunging after it announced price increases across several of its major product lines, including Mac, iPad, home devices, and the Vision Pro headset.
Apple shares fell as much as 6.6% during intraday trading, dropping to $273.75 per share. The decline marked the company’s largest single-day stock drop since April 10, 2025, wiping out approximately $265 billion in market capitalization and significantly reducing shareholder wealth.
The selloff came after investors reacted negatively to Apple’s decision to raise prices on multiple hardware products. Market analysts said the move sparked concerns that higher retail prices could weaken consumer demand, particularly as buyers remain sensitive to inflation and slowing global spending on consumer electronics.
The sharp decline in Apple’s shares also weighed on the broader technology sector. Other members of the “Magnificent Seven”—the group of leading U.S. technology giants that has driven much of the stock market’s recent gains—also traded lower as investor sentiment weakened.
Despite the market reaction, Apple remains one of the world’s most valuable companies, with a dominant position in the global smartphone, personal computer, and wearable technology markets. Investors will now closely monitor upcoming sales figures, earnings reports, and management commentary to assess whether the latest price increases will affect customer demand and the company’s long-term growth outlook.
The dramatic decline underscores how sensitive financial markets remain to pricing decisions made by major technology companies, especially those with the size and influence of Apple, whose performance often has a significant impact on broader U.S. stock market indexes.
