Raipur : A team of 10 digital creators from Chhattisgarh, organised by the Press Information Bureau (PIB), Raipur, has arrived at Ekta Nagar (Kevadia) in Gujarat for a three-day media outreach tour. The creators are participating in Bharat Parv 2026 with the aim of showcasing India’s cultural identity, tourism potential and rich heritage through digital platforms.
The tour offers the creators an opportunity to experience India’s cultural diversity, national unity, tourism destinations and development achievements, and share their experiences with wider audiences through social media.
Visit to Statue of Unity and Rain Forest
During the visit, the team explored the world-famous Statue of Unity and the Rain Forest. The creators later visited the venue of Bharat Parv 2026, organised by the Ministry of Tourism.
Ms. Manjiri Kamalapurkar, Assistant Director of the Ministry of Tourism, welcomed the delegation and briefed them on the various activities, cultural programmes and exhibitions being organised as part of the event.
Experiencing Cultural Diversity at Bharat Parv
At the Bharat Parv venue, attractive stalls have been set up to showcase the cultural identity, traditional art, handicrafts, cuisine, tourist destinations and distinctive features of various States and Union Territories.
The digital creators visited these stalls, gathered information about the cultural heritage of different States, explored traditional art forms and folk culture, and interacted with representatives. The exhibition presented a vibrant confluence of diverse cultural traditions, offering the creators a direct experience of the spirit of ‘Unity in Diversity’.
They captured the unique features of different States through photographs and videos to share with wider audiences on digital platforms.
National Unity at the Statue of Unity
A major highlight of the tour was the visit to the world’s tallest statue, the Statue of Unity, dedicated to Sardar Vallabhbhai Patel. The magnificent monument symbolises India’s national unity, integrity and collective resolve.
The creators witnessed the grandeur of the historic monument and recalled Sardar Patel’s significant contribution to nation-building and the integration of the princely States. They also captured the national significance of the monument through their cameras.
Exploring Nature at Rain Forest
The delegation also visited the Rain Forest at Ekta Nagar, where they experienced the natural surroundings, lush greenery and biodiversity-related attractions. The visit offered insights into Gujarat’s developing tourism landscape and the potential of nature-based tourism.
Evening Laser Show
In the evening, the creators witnessed the laser show organised at the Bharat Parv venue. The presentation, featuring modern lighting and visual technology, provided an engaging conclusion to the day’s activities.
Promoting National Heritage Through Digital Platforms
The primary objective of the media outreach tour organised by PIB Raipur is to connect digital creators directly with the country’s important cultural, historical and tourism-related initiatives.
In the present era, social media and digital platforms have emerged as influential mediums of public communication. Through creative content, videos, reels, photographs and experience-based storytelling, digital creators play an important role in taking diverse subjects to a wider audience.
The Chhattisgarh digital creators will share their experiences of Bharat Parv 2026, Gujarat’s cultural diversity, tourism attractions and destinations symbolising India’s national unity through their respective social media platforms.
This initiative is expected to enhance the visibility of the cultural identities and tourist destinations of different States through digital media while also encouraging domestic tourism.
