Quick Commerce Firms Change Strategy After Gig Workers’ Protests, Drop ‘10-Minute Delivery’ Branding
New Delhi: India’s quick commerce companies have revised their marketing strategy following nationwide protests by gig workers and intervention by the central government. Leading platforms Blinkit, Zepto, and Swiggy have announced that they will no longer promote or brand their services around “10-minute delivery” claims. The move comes after delivery partners staged countrywide demonstrations on … Read more